Website Content

Website Content

Seldom can you find an organization without a website. In the recent years, every company has its own website which is the window of an organization. Customers go through a website of a company before buying its products or using its service.

No website is complete without proper content. The content part is said to be the backbone of building a website as it narrates everything about your company to the customers.

Web content should always be very lucid and informative. It should be written in such a way that every people can read it and understand the core facts. The writing pattern should follow a particular structure and no matter what it should never leave behind the vital information.

The core pages in a website that should be looked after at regular intervals in term of putting information are

Home- The page which gets displayed as soon the web page opens. This page should create the interest in a viewer. Based on the presentation of this page, the viewer will redirect to the other subpages.

About us- This section deals completely with the company profile. In short, it narrates what the company was, how it is doing right now and what is the future of the organization? Some impactful content makes the page much more viable.

Blog writing

Blog writing is something which intrigues everyone. Be it a personal blog or a blog for a company people read everything. More than a newspaper article people are reading blogs on the internet. For the last five years, the importance of blog writing has developed more and more.

A company creates a blog for its readers. There are people who love to read about different things and this is known to every company while doing a customer research. A company creates a blog profile on its website and it is updated with various topics at regular intervals. Customers subscribe the blog chapter and get to read very interesting things some are known and many are unknown.

We at ARB create blogs for both individual and other organization. Our writing team makes sure that the blogs are simple, interesting and informative. Talking about topics we try to get diversified every day and give something new to our readers.

Our blogs are never boring it pumps you up every time you read.

Article writing

Though newspaper article still creates a different impact on readers yet online articles are making way in the recent years. Article writing is about discussing an issue. People love to discuss and articles create a space for discussion.

Our team has this hunger for news at every instant. We try to bring for you the best stories possible. Usually, we write articles for brands. There are companies which publishes different types of articles in various platforms of new media. We are associated with some of the reputed companies which have bestowed their trust on our writing.

Diversification is our core strength. We have been successful in presenting many outstanding articles for various companies which are still now talked about.

Almost all the member of our team is from a literature background and that makes them more capable of producing some finest work for the client.

Product descriptions for E-commerce

The shopping experience is now completely based on different e-commerce sites that we have. People hardly try the retail outlets for shopping. The Internet has come a long way and now with e-commerce, it has reached a different level.

A product description is something which intrigues every individual who is into online shopping. Every individual before buying a product goes through the entire description and based on that they decide their buying.

PD as we call it is the most fundamental element for online selling. No product can be sold online without a proper summarized description. Companies who are selling it know that how much effective a description can be.

The entire summarized writing consist of various things like:

  • About the quality of the product
  • Benefits of the product
  • Ingredients of the product
  • Features of the product
  • Both qualitative and quantitative analysis is also done.

The content development team at ARB Software serves many clients with the help of product descriptions. Be it any product our team is ready to give your product a proper shape with words and phrases.

Press Release

A pressrelease is very important in terms of promotion of a brand. Launch of newproducts always seeks the assistance of a press release. Every company organizes a press meet with thehelp of a PRO and calls up both print and television for a promotion.

Ourcontent development team also writes press release for various products andservices. We have been serving both local and national clients for the pastmany years.

Why do you need a press release?

A pressrelease is more like a menu card of an occasion. It highlights the things thatare going to take place in the event. Mainly given to invited journalists whocan go through it at a glance and use it as a reference while framing thestory.

Ourteam has developed some fine set of skills over the years which have given usthe provision to write many press releases for our clients. We understand every requirement and based onthat create the most communication friendly release for our journalism friends.

Social Media Writing

Thereis no doubt on the fact that social media is the most enterprising platform inthe recent years. Every person claims social media to be the most popularmedium for interaction. Now when it seems that new media is creating a bigimpact on people, companies have also started interacting with their customersthrough this platform.

Socialmedia writing is another exclusive service that we offer. Many of our clients haveshown interest in social media platform and we have been successful in creatingvarious social media campaigning for them.

Thisform of writing is completely different from what we know. Social media writingis more about illustrative words and unstructured pattern. The main aim of this writing is to grab theattention of a consumer.

Wewrite for every social media platforms like Facebook, Twitter and LinkedIn. Ourteam also handles private account of our clients.

We arenot just into developing content for social media but also prepare an entirestrategy for your promotion.

Copywriting for Digital Advertising

Thereis no better way of promoting a brand apart from an advertising copy. Everybrand survives because of its promotional activities. It is believed that eventhe most popular brand may lose its identity if not positioned properly.

Socialmedia writing is another exclusive service that we offer. Many of our clients haveshown interest in social media platform and we have been successful in creatingvarious social media campaigning for them.

Ourcopy resemblance creativity and brand empowerment. We strive to make the bestadvertising campaign for our clients as we know that nothing can exceladvertising in this competitive world.

SEO Writing

Thereis no alternative of SEO writing in the digital medium. These are mainly used to generate lead forbusiness. Content writing is mainly SEObased and it generates a huge amount of popularity for a brand in the internet.

Our inhouse SEO expert makes sure that all the projects get the best SEO rating. Digital writing as we all know is waydifferent from simple writing in pen and paper. There are certain rules whichneed to be followed like proper word count, use of simple languages and most importantlykeyword based.

Ourmain focus remains on the keywords which are the most important part of SEOwriting. We develop innovative keywordswhich will give every website a better lead in terms of business.